Kara Walker’s A Subtlety
For Kara Walker's A Subtlety — her monumental sugar-coated sphinx and candy processional figurines installed in Williamsburg's abandoned Domino Sugar Factory in Summer 2014 — I created the complete visual identity. I treated the extended title as a single typographic block, with a refined rendering of 'a Subtlety' that became the work's shorthand. The clean black-on-white system was anchored by my silhouette icon of the factory and smoke plume, which played against the crumbling industrial setting.
Identity | Experiential | Invitation
Poster design for sale on site
Painted mural of title design
Microsite
Google Art Project walkthrough, also showing some signage
Close up of title wall. Painted by Overall Murals.
Resin-cast figure coated in molasses. Some were molded entirely from sugar.
Microsite, supplemental materials
For the Creative Time Spring Benefit honoring Kara Walker, I built on the visual identity of the exhibition for the save-the-date and invitation. The save-the-date evoked the industrial environment of the site, while the invitation served as a counterpoint.
