Jazz at Lincoln Center

As Creative Director at Jazz at Lincoln Center since 2020, I led the organization's rebrand — repositioning its visual identity to reflect the energy and cultural weight of the music. I built and directed the in-house creative team, overseeing everything from the in-house record label's album art to season-wide campaigns running across NYC transit, web, social, and live event environments. The result is a cohesive, living brand that works to bring the late night feel of the downtown jazz scene to the tonier Columbus Circle.

Homepage photo by Gilberto Tadday. Other photos by Lawrence Sumulong and Nathalie Schueller.

In 2023–24, I led the redesign of jazz.org in partnership with Ascender Studios — bringing the new brand identity fully to life in a media-rich site built around strong photography, expressive typography, and a dark, vibrant palette that holds up across the organization's full range of programming.

I directed integrated campaigns for Black History Month, Jazz Appreciation Month, and the holiday season, each with motion components extending across NYC subway liveboards, LinkNYC, bus shelters, taxi screens, and web retargeting.